When you contact us for a business consultation we will do a full audit of your companies online presence. We’ll begin by seeing where your company website ranks organically in a google search. Most customers never scroll past the first page of results so if your company doesn’t rank in this zone then it doesn’t matter how beautiful your website, your potential clients will never see it. If you are not in the first page of results then our first step is to find out why. Do you lack backlinks or citations? Is there a lack of content? Are proper keywords being used? We will also review the companies social media presence at this time. Our team will also review if you are showing up on the Google My Business (GMB) map listing near the top of every page. This "map pack" can be as valuable real estate as the paid ads on the top of the page or the organic search results below.
Once we've surveyed your competition, and assessed your site, we'll take a deeper dive and assess the technical aspects of your site. How is the page loading speed? Are there broken links? Could the quantity or quality of your webpage content be improved? Is there excessive duplicate content throughout your website? Not only are these aspects of creating a dynamic and effective website effective in driving customers to your business, but they are also effective in telling the search engines that you deserve to be on the top of the results page. Boardwalk SEO will review all of this along with making sure that your website is mobile friendly. A majority or people are now using their phones rather than a desktop computer to search for products and services, so if your site isn’t formatted for this then you are very likely losing a lot of potential business.
Once we see how your site is preforming its time to look at the competition. We’ll look at the top sites in your area and analyze their sites. If they are ranking higher than your page then we want to know why and what can what can be done change that. We’ll go through the same process that we use to evaluate your business and look at your competitors so that you are able to make some their customers come to you first!
Lastly, its time for a plan. We’ll make a full report back to you of ever area where we think we can improve your business and ultimately help you earn more money. We’ll outline our strategy to improve your website ranking, ensure you are listed in the Google My Business directory and make sure your site is user friendly and designed to bring more leads to you. We will provide you with a quote for all the services that we believe would bring your company the most business possible and answer any questions you have about the process.
Once you are ready to go ahead with our services we'll begin our work for you. We will analyze the results and make any necessary adjustments to optimize new leads for you as we go. We'll also continue to monitor your site to ensure that you keep your ranking and reap all the benefits of the investment you made.