SEO is an acronym for search engine optimization. This is the process by which you make your website the most relevant, trusted, and authoritative destination when your prospective clients are searching for providers of your services. In essence, it is the process of ranking higher in Google and other search engine's results to generate traffic to your businesses website. And as you know, the only way to get free traffic is to get on the first page of the search results.
So while building a beautiful, user-friendly website your clients will love is important, it won't do you or them any good if they never see it. A targeted, multi-pronged, sustained and aggressiveonline marketing campaign that incorproates SEO will invariably see increased traffic leading to increased business thereby bolstering your bottom line.
Our team will work with you and your company to determine the most profitable services you provide and ensure we target those lucrative, high-traffic keywords. We'll put together a competitor analysis and proposed SEO campaign giving you a roadmap to dominate the local search engine results page (SERP) for your industry and location(s). Contact us today!
Search Engine Optimization
SEO is the process of increasing traffic to your website by improving the visibility of the site to potential customers. People will rarely make it past the first page of results when they are searching for a product or service. Even if you have built a great website, if its ranking on page 3 of the results then most customers will never get to see it. The most important part of SEO, and what separates the successes from the failures, is understanding what your customers want and how they go about searching for it. Once you know what exactly they want then you can adjust things like keywords to make a potential client more likely to land on your site. At Boardwalk SEO, we have the tools and the knowledge to find out how your potential customers are searching which gives us the ability to optimize your site, leading higher organic ranking.
In addition to understanding what your clients want, you also need to understand what the search engines want. At iLeads we focus primarily on Googles requirements, as some sources have shown that 90% of searches are done on a Google search engine. They dominate their market so we tailor your website to exactly what they are looking for in order to maximize your potential clients and potential profits. Its also important to optimize your site for your mobile customers. In North America more people are searching on their mobile device than on their desktop, and the number of mobile clients is going up every year. Its so important that if your site is not compatible with a mobile device Google will actually penalize you in their ranking system. This causes your Website to drop on ranking on their search pages resulting in less traffic and fewer customers. We specialize in ensuring that your site is fully compatible with any mobile device, offering ease of use to every potential customer.
At iLeads we will take all these factors into consideration when we are working on your site. We’ll make sure to consider your clients, Googles requirements, as well as your own preferences. This will result in an increase of traffic to your website and ultimately more money in your pocket.
Now more than ever, when a potential customer is looking for your product or service, they are looking online. And when they do, how often do you think they make it to the second page of the google results to find what it is they're seeking? The answer is rarely, if ever. That's why being on the first page of the search results is the equivalent of owning prime marketing real estate for your industry and location.
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SEO Considerations
Technical: This is the performance of your site. If your site is lagging and filled with broken links then no one will want to use it.
On Page: This is the content of your site. This includes text, video, pictures and audio. It includes both what is visible to the client and what is visible to the search engines only.
Off Page: This is whats happening off your site to increase your company's visibility. This area is all about your website gaining authority, being relevant and becoming a trusted source of information.
