Social Media Marketing

If you’re company doesn’t have a social media presence then you’re missing out on a big slice of the market. Not only are more and more people looking to social media for their business recommendations, but Google actually takes an active social media presence into account as one of the criteria for a high organic ranking for your web site. The more active your company is on social media, the more likely it is that potential customers will find you first. Through sites like Facebook and LinkedIn you are able to target a huge market of customers without the high cost of print or television advertising. There are more benefits to social media marketing than most people realize. Its both a simple and a cost effective way to increase your brand awareness, which in turn leads to more business leads for you. It also allows you to build relationships with your clients and gives them an opportunity to ask questions and provide feedback. As more people turn to social media there’s really no reason for your business not to take advantage of this valuable form of advertising.

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At iLeads SEO will do whats called Social Media Optimization (SMO) for your company. First we’ll start with research. What is your companies target audience? Different business can have a vastly different clientele and therefore should not be using social media in the same way. Once we know who we want to attract to your site we’ll choose which social media sites would work best for you. This could be Facebook, Twitter, LinkedIn, Instagram, Yelp… the list goes on. We’ll find the combination of platforms that will get you the most bang for your buck! Our next step is to create engaging and informative content that will attract new business to you on the various platforms we’ve decided to use. We’ll arrange regular postings so that your business ranks high in the search engines as well as providing useful content to your customers. Lastly, we’ll analyze the results of the marketing scheme and make any adjustments. This is a continuing process so that we are able to ensure new business keeps coming to you.  

Social Media Marketing Process

Step 1: Research target audience

Step 2: Compare and analyze relevant platforms

Step 3: Create engaging, informative content

Step 4: Arrange regular postings

​Step 5: Analyze the results and adjust